Mr. Nanex 6/27/2016 5:39:36 AM
It's no longer news that Mavin records Goodness, Tiwa Savage is speculated to have sealed a management and publishing deal with Jay Z's label, Roc Nation. Roc Nation, LLC is an American entertainment company founded by rapper JAY Z in 2008. The company has offices in New York City, London and Los Angeles. It is a full service entertainment company housing a record label, talent agency, touring and concert production company, music, film, and television production company as well as a music publishing house. The company is home to a diverse roster of recording artists, musicians and record producers such as J. Cole, Big Sean, Rihanna, Kanye West, Grimes,Demi Lovato, DJ Khaled, T.I. and Rita Ora. The company also has partnerships with global management companies Three Six Zero and Philymack. Tiwa was in New York in company with Mavin big boss, Don Jazzy to finalize the deal. Even though it’s rumoured that Tiwa Savage will leave Mavin Records as her deal is coming to an end. It appears it will be a joint deal between the two giant record labels; Mavin Records and Roc Nation. I guess we should keep our fingers crossed and watch how they shoot Tiwa to the next level. Tiwa Savage is also scheduled for a performance at the Made in America concert in September, where Rihanna is listed as the headliner. This is not the first time Don Jazzy and Jay Z are doing business together. Jay Z and Kanye West had a deal with Don Jazzy over D’Banj few years ago. We recall in June 2011, when Kanye West signed both Don Jazzy & Dbanj to G.O.O.D Music as a production/artist combo. The months that followed saw Kanye make a surprise appearance at Koko Concert in London, Dbanj featured in G.O.O.D Music videos, and Don Jazzy got production credits for a track on Watch The Throne. The single Oliver Twist was just taking off internationally, and it looked like there was nothing stopping Dbanj from going mainstream global. I mean with a blazing hot single, and the backing of Kanye West, what could possibly go wrong? But then sweeping away all the hype and excitement, a lot of what happened after the deal was not great for Dbanj from a musical standpoint. After close to a decade of working together, he split up with his long time partner, Don Jazzy (Mo-hits) amidst rumors of “differences of opinions” about the G.O.O.D music deal. He parted ways with his long time manager (Bankulli) and had an embarrassing feature on the Cruel Summer album, a less than stellar Scapegoat Remix, a string of mediocre singles, an album that didn’t move the meter and quite frankly he has not been able to replicate the musical success of his earlier days. The highlight of his association with GOOD Music might have been the Oliver Twist video which featured cameo from some of his then-label mates (Mo-hits crew) and Kanye West. It seems that the only good that came out of the deal was some great branding (really great) and PR for Dbanj, but nothing substantial musically. No US tours with Kanye West. No major features. No real recognition as a legitimate African artist with a different vibe. Less than 5 years after, Nigeria is on the verge of an explosion with the music being globally consumed. Wizkid has a song with Drake which is number one on the Billboard Hot 100 Chart, Ayo Jay has a deal with RCA Records, Davido is signed to Sony Music, and more are in the offing. It is on this wave that Tiwa Savage’s deal with Roc Nation is coming through. Don Jazzy isn’t rejecting an international management deal this time, because apart from the potential it holds for his artistes, it feels right for the affiliation to be sealed. Tiwa Savage benefits from this immensely, and she is insured by the emergence of a new global taste for African pop music. We hope for the best, that Tiwa’s move will not break the relationship that is existing between her and her record label boss, unlike Dbanj’s case, where his signing to Kanye west label broke the long term relationship with his former producer, Don Jazzy.