Mr. Nanex 6/16/2016 7:36:07 AM
It's no longer news that every artiste in Nigeria is working really hard to step up their game in the music world, so as to enable them compete favourably well with the foreign act. Thus, in the quest to achieve this, we now see them collaborate with international act. This new evolution is now the trend in the Nigerian music industry. Few years back we have seen the likes of 2face featured Grammy Award winner Beenie Man on the remix of his smash hit “Nfana Ibaga and more recently P Square & Rick Ross (Onyinye Remix), D’Banj & Snoop Dogg (Mr Endowed Remix), Pulse & Busta Rhymes (Sotey Remix), Dbanj & Kanye West (Scapegoat Remix), P-Square & Akon (Chop My Money Remix), Ice Prince & Gyptian (Magician Remix), Davido & Akon (Dami Duro Remix), Sound Sultan & Wyclef and recently Wizkid & Wale, 2face & T-Pain (Rainbow Remix), Mode 9 & Canibus (Super Human) and of course most recently wizzy featuring Drake and countless other real or imagined collaborations. Now the question, is it just to have the mention that a foreign act was featured? Is it with a view towards expanding your market? Are these collaborations necessary? Are they having any positive impacts on the industry? Have the artistes benefited from the anticipated hype (getting larger audiences interested in their music, leading to increased single/album sales)? If the central aim is to push Nigerian music into the international scene, to what percentage has this been realized? I just feel too much effort has been put into some of these international collaborations that have added nothing to the Artiste or the industry, whilst some of these collaborations have come out good, some have been unnecessary but at the end of the day, my question remains, at this stage, today, are foreign collaborations the final ingredient required to push us to the next level? Well i leave that to you to figure it out.